So, How Much Does Seo Cost?
Everyone’s website needs SEO but how do you know how much to pay or who to trust with your website? Learn how to set expectations, spot low-quality knockoffs and learn some of the price ranges you should expect to pay for quality SEO in today’s market.
While the benefits of good SEO are clear, the cost of accomplishing an SEO strategy can vary significantly depending on the goals of the company and the type of strategy being implemented. No matter what your budget, the costs associated with promoting SEO should be viewed as an investment for your business and with any investment, you should be concerned with building the best possible ROI.
How much SEO costs your company will obviously vary greatly depending on the needs of your organization and the experience level of the service provider you choose, but you should expect to pay within these price ranges below based on service type you decide to move forward with.
Monthly Retainers and What You Get:
This is perhaps the most popular pricing model and the cost increases with the needs of your organization.
Unless you are a hyper-local company that has little competition and your site is very small, you should be careful when purchasing SEO for less than $500 per month. Most companies that work in this area automate a lot of their link building, use overseas labor for content, and only do basic on-site technical work.
This might work for a local pizza shop looking to rank for their name and show up in some local listing sites like Yelp and Google Local, but if your goal is to rank for a keyword that has competition, you should probably look into DIY SEO courses.
Smaller companies with low to medium competition and less complex websites can usually get by with paying this amount, but should understand that prices at the lower end of this scale could indicate inexperience or a lack of proven results. SEO requires consistent quality content creation, high-quality link building, and a strong focus on optimizing conversions, usability, and accessibility; it’s difficult to find all of these services, correctly performed, at the lower end of this scale unless you are working with an agency that has been in business for a while and knows how to produce quality at scale. Hiring a smaller company or individual at this rate can also be effective, but there are usually tradeoffs with quality or the amount of work that can be done every month; and it can be very difficult to find and vet those individuals.
In this price point, you can expect to find more established SEO companies with a proven track record of success in competitive markets. This price point can often give your company access to a dedicated SEO team that employs professional copy editors, content managers, conversion specialists, web development experts, link outreach specialists, account executives, and analytics experts that will ensure success and give you the support you need.
Companies with ambitious goals tend to work at this level with an SEO partner that manages the entire process from start to finish. Not only does your business get access to a senior SEO team at this budget, but this investment is likely to drive substantial results since the entire project is well-funded, providing more opportunities for your search partner to perform.
If the market you are trying to dominate has lots of competition, you can expect to make this type of investment for at least the first year or two. In fact, it’s not uncommon for companies to spend well over $100,000 a month on SEO if they are targeting the most lucrative keyword spaces.
-article excerpts courtesy of Brian Honigman