Link building has been a changing art in itself over the last few decades. It has been used for spamming purposes, attacks on websites to bring competition down or if used correctly, to build a business to a high level. In the old days, it has been a long, tedious procedure typing link after link, trying to get someone to trade links with, without getting spammed.
This ongoing art form still has its roots in website ranking. Nowadays, it takes quite a bit more factors to really deliver the power it needs to push a website up. The relevance and content of the site that the link is coming from has really come into play. If you are looking for the most power from a link source, you want it to come from a high DA (domain authority) source. The higher the better.
Also, the more niche relevant the better. These are probably two of the biggest factors to look for if you want a powerful, solid link. But there are other factors too. What links are pointing to that link? What is giving that powerful link its power?
Do your diligent research. If the backlinks to the powerful link you are using are coming from spammy links, it might give a temporary power boost to that site. But don't be fooled, it will be a matter of time before those backlinks come back to bite you with a penalty.
If you do the correct research on your backlinks, it will go a long way of ensuring you are building a solid foundation for your website.
Link building with other similar communities is an excellent way to interconnect a large array of solid, quality links that can help fortify your website. Link swapping, blogging and other outreach methods are all part of modern day link building.
Quality Vs. Quantity
Although quantity used to be the name of the game (hence all the spamming), it has since turned into more of a quality game out of necessity. Although quantity does play a part here, its main play comes along when it is met with the quality of those links. So, the more quantity of quality links a site has, the better. So, along with site age and a vast array of solid, quality links, you are well on your way to increasing the authority of your own site.
Now that you have an idea of what it takes to get the right types of links that work in today's world, it may seem still like a lot of work. Well, it is. But with all hard work comes innovation. And just as there were tools created for spamming, there are, however, tools built to aid us in getting links the correct way as well.We hope that these tools can help you in your quest to building powerful, quality links for your website.
Some good link building tools can be found here:
Looking For The Top Group Of Seo Experts To Work With For Your Project?
A lot of companies these days are always on the lookout to try and save a dollar anywhere they can. Makes great business sense, right? But a lot of the time that thriftiness can convert into corner-cutting and not doing things the right way to get that project done correctly and that can cost a company dearly in the end. But trying to doing everything in-house isn't always the best way to do things. You need not only deep pockets, but a correctly staffed team with the specialized knowledge and skills to get the job done right.
When you are looking to accomplish a project that might be a little out of your comfort zone, sometimes it is better to leave it up to the experts in the field they specifically deal with all day long. This will ensure that not only your project gets done in a timely matter, but also done correctly.
When looking to hire a search engine optimization expert, it is no different. These experts have years of experience in knowing what works online for all types of businesses. They also have a vantage point at this because, not only do they have an outside, fresh perspective of your business and how it appears to others, they have also successfully worked with other businesses and know what it takes to help make you succeed.
Some Seos are niche specific and will only work with particular brands such as businesses in real-estate or attorneys for example. But others will work with local businesses in broader fields such as plumbers, roofers or dentists. Some Seo agencies will also offer other services that go hand-in-hand with your seo project and can actually work to your advantage in this case.
Not only through consolidation, but other services can be integrated perfectly at this level, making sure all the moving parts are working correctly together. Such services as web design, social media management or reputation management to name a few.
We have located a list of these experts across many cities that have proven their hand at helping thousands of businesses around the globe with their projects. We would like to share them here with you now. A few of them are:
"The solution is to invest in cutting edge SEO services with a consultant/agency who stays abreast of ongoing changes and uses analytics to optimize results so that on an ongoing basis your business can be found in the top positions of an organic search and clients can find you effortlessly.
We would love the chance to be able to speak with you about our proprietary methods that work for all industries and in any country around the world. We start the process with the Discovery Form on our website, please go fill that out if you’re interested in working with us and if you’ve done that already let’s get on the phone to discuss the possibilities of your business growth."
So, How Much Does Seo Cost?
Everyone’s website needs SEO but how do you know how much to pay or who to trust with your website? Learn how to set expectations, spot low-quality knockoffs and learn some of the price ranges you should expect to pay for quality SEO in today’s market.
While the benefits of good SEO are clear, the cost of accomplishing an SEO strategy can vary significantly depending on the goals of the company and the type of strategy being implemented. No matter what your budget, the costs associated with promoting SEO should be viewed as an investment for your business and with any investment, you should be concerned with building the best possible ROI.
How much SEO costs your company will obviously vary greatly depending on the needs of your organization and the experience level of the service provider you choose, but you should expect to pay within these price ranges below based on service type you decide to move forward with.
Monthly Retainers and What You Get:
This is perhaps the most popular pricing model and the cost increases with the needs of your organization.
Unless you are a hyper-local company that has little competition and your site is very small, you should be careful when purchasing SEO for less than $500 per month. Most companies that work in this area automate a lot of their link building, use overseas labor for content, and only do basic on-site technical work.
This might work for a local pizza shop looking to rank for their name and show up in some local listing sites like Yelp and Google Local, but if your goal is to rank for a keyword that has competition, you should probably look into DIY SEO courses.
Smaller companies with low to medium competition and less complex websites can usually get by with paying this amount, but should understand that prices at the lower end of this scale could indicate inexperience or a lack of proven results. SEO requires consistent quality content creation, high-quality link building, and a strong focus on optimizing conversions, usability, and accessibility; it’s difficult to find all of these services, correctly performed, at the lower end of this scale unless you are working with an agency that has been in business for a while and knows how to produce quality at scale. Hiring a smaller company or individual at this rate can also be effective, but there are usually tradeoffs with quality or the amount of work that can be done every month; and it can be very difficult to find and vet those individuals.
In this price point, you can expect to find more established SEO companies with a proven track record of success in competitive markets. This price point can often give your company access to a dedicated SEO team that employs professional copy editors, content managers, conversion specialists, web development experts, link outreach specialists, account executives, and analytics experts that will ensure success and give you the support you need.
Companies with ambitious goals tend to work at this level with an SEO partner that manages the entire process from start to finish. Not only does your business get access to a senior SEO team at this budget, but this investment is likely to drive substantial results since the entire project is well-funded, providing more opportunities for your search partner to perform.
If the market you are trying to dominate has lots of competition, you can expect to make this type of investment for at least the first year or two. In fact, it’s not uncommon for companies to spend well over $100,000 a month on SEO if they are targeting the most lucrative keyword spaces.
-article excerpts courtesy of Brian Honigman
Seo Trends To Watch For This Coming Year.
One thing that has been almost as sure as death and taxes is the continual changing algorithms in the seo world. Be it Be it the Panda Penalty or whatever the current going animal is, search engine optimization has sure metamorphosed over the years. This has caused many seo agencies to give up or lose their edge as things changed.
But, in a sense, things may not have gotten as out of hand as it may have originally seen. essentially, it has just been a slow-moving way of streamlining things, that has been more beneficial in the long run, chasing out of the industry a lot of wanna-be hacks that have just tried to cheat the system.
Getting back to basic underlying principles, things that will be mattering the most will be content. This is almost a no-brainer. After all, if your content is irrelevant to message or theme, then why is it even there? This just aids to more credibility of someones business website.
As it has always mattered...links remain important. However, rather than old school traditions of spamming the crap out of a site to make it rank, that is most definitely going to cause your site to incur a penalty. But niche relevant quality links will, on the other hand, help shoot you to the top.
Social media also will be an ever increasing means to drive traffic to websites. This is one of the most popular methods of not only advertising and promoting your brand, but keeping in constant contact with your customer base, promoting new products & services or just providing great value to your customers.
Ever Wonder What Image Sizes To Use On Your Social Media?
Here is A Guide To Make Your Life A Lot Easier.
Whether it be Facebook, Instagram, Twitter or LinkedIn, if you have ever created a social media account yourself, then you know the tediousness and the painstaking time and the trial-and-error it takes to correctly format the images for your profiles. Well we have an infograph chart here to help make your life a little easier. It gives you the image size dimensions to 8 of the most common social media platforms that businesses use to attract customers and engage with them. We hope you will find it useful.
-infograph courtesy of Gregory Ortiz Digital Marketing